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From a Dream to a Movement
The Evolution of the Rachna Agarwal Label
Born from a dream to make fashion accessible, versatile, and empowering for every woman, the Rachna Agarwal Label is a story of evolution and vision. Founded by Rachna Agarwal in 2011 as Meraki, the brand began its journey with a simple but powerful idea: fashion should celebrate all women, no matter their shape or size. With an innate understanding of design and a desire to craft clothes that reflect effortless elegance, Rachna set out to create styles that blend Indian tradition with modern silhouettes, giving every woman a piece of herself in every outfit.
In 2024, Meraki evolved into the Rachna Agarwal Label, a name that now fully embodies the personal vision and creativity of its founder. Guided by the belief that fashion is more than just clothing—it's about building confidence, expressing individuality, and feeling your best self—Rachna continues to design collections that cater to all body types, offering inclusivity without compromising on style.
Crafting Confidence and Style
Our Vision for Inclusive, Timeless Fashion
Each piece from the Rachna Agarwal Label is thoughtfully curated to be both price-effective and timeless, making high-quality fashion accessible to all. Whether it's a stunning ethnic wear piece or a chic modern silhouette, every design is made to instill confidence, ensuring you look and feel beautiful in your own skin.
At Rachna Agarwal Label, we are more than just a brand; we are a community of women who embrace fashion as a form of self-expression and self-love. We’re here to inspire, empower, and create pieces that truly reflect you.